facebook warns growth to decelerate significantly

#Facebook warns growth to decelerate significantly driver#

#Facebook warns growth to decelerate significantly driver#

“Direct-response continues to be the bulk of our business and the primary driver of growth,” Wehner said, adding that brand ads rebounded after taking a hit in 2020.

Sandberg added that traditional brand advertisers have become savvier across Facebook’s different ad formats, such as direct-response, as well as its measurement tools. Wehner said that both brand and direct-response ads are performing well. I posted that on my Facebook page once, and it stirred up a hornet's nest I. One analyst asked about the impact of the ATT changes to targeting on branding and direct-response ads, saying several marketers had pulled back on some ad formats on Facebook and other platforms because of the changes. warned Timothy, But evil men and seducers will grow worse and worse. “And if we can get advertisers to get the same number of conversions from fewer ads that’s great.” But each time we allow ourselves to grow in the in-between spaces of life. Make Money and Accelerate Your Networking. The slow sculpting of our souls is something to be sacredly held. “Overall, we do think there are opportunities to continue to improve our capabilities through investments in areas like machine learning and AI to make ads more effective,” he said. Your Guide to Branding, Mastery, and Sales With Proven Formulas on Instagram, Facebook, YouTube, and Twitter. Facebook also uses machine learning and AI to help rank apps. But this has been very challenging for advertisers to navigate.”įacebook has been working with advertisers through its Aggregated Events Management API – which uses aggregated data for targeting and measurement of iOS 14 users’ web events. Facebook has warned that it expects revenue growth to slow down 'significantly' in the second half of 2021. “We’re obviously benefiting, as others are, from a very strong macro environment for advertising. “The impact of the ATT changes has really generally been in line with our expectations,” he said. Wehner did not provide any figures when investors asked about opt-in rates among iOS users for Facebook and Instagram. “Viewing growth on a two-year basis … we expect … total revenue growth rates to decelerate modestly in the second half compared to the second quarter rates,” he said.įacebook is also expecting strong “ad targeting headwinds” in 2021 as a result of regulatory and platform changes, most notably Apple’s recent iOS 14.5 privacy changes, “which we expect to have a more significant impact in the third quarter compared to the second quarter,” Wehner said. Though Facebook easily beat earnings estimates for the three months ending June 30, CFO Dave Wehner said the company expects year-over-year total revenue growth to significantly slow, sending shares down 3.62% in after-hours trading.